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With Hadoop 2.0's arrival, you will need to explain the benefits of the reigning big data platform to business types and C-suite executives. Big data is a popular topic these days, not only in the tech media, but also among mainstream news outlets. And October's official release of big data software framework Hadoop 2.0 is generating even more media buzz. But while you, InformationWeek reader, clearly understand Hadoop's significance, there's a high probability that many people in your organization -- including more than a few managerial types in the C-suite -- aren't really sure what Hadoop is, what it does, or why it's important. So, how do you explain Hadoop to non-geeks? One approach is to focus on the benefits of Hadoop and big data, rather than providing mind-numbing details (with forgettable acronyms) on how it all works. Forrester analyst Mike Gualtieri took this "benefits" approach in June when he posted a brief tutorial video that provided an easy-to-grasp overview of Hadoop. He calls it a platform that makes big data easier to manage. [Here's why your business users may want to know more about Hadoop: Hadoop's Second Generation Offers More To Enterprises.] "To understand Hadoop, you have to understand two fundamental things about it," Gualtieri explained in his video. They are: How Hadoop stores files, and how it processes data. He added: "Imagine you had a file that was larger than your PC's capacity. You could not store that file, right? Hadoop lets you store files bigger than what can be stored on one particular node or server. So you can store very, very large files. It also lets you store many, many files." By focusing less on the jargon of Hadoop and big data, and more on the platform's real-world benefits, experts can effectively convey its value to business colleagues who do not have data-science backgrounds. (http://www.informationweek.com/big-data/software-platforms/how-to-explain-hadoop-to-non-geeks/d/d-id/899721)